For over 20 years, I’ve been navigating the world of business and sales, making a greater impact, lately in the janitorial services industry. From building a small team to becoming a well-established company, to having to start again and build that new company up as well. And through all of this, one thing has remained constant: the power of networking. Now, some might think networking is just about landing new clients, but that’s just the tip of the iceberg. It’s about building genuine connections, and let me tell you, those connections can become the fuel for your business growth and sometimes the lifeline that we need to get us moving.
In the early days, I saw networking as a numbers game. Attend events, shake hands, collect business cards – that was the plan. But soon, I realized that approach left me feeling like a used car salesman. What truly made a difference was focusing on building relationships. Take Jim, for example. We met at a cleaning industry conference. We didn’t talk shop; we talked family, hobbies – you name it. Years later, when I needed specialized equipment for a high-profile project, Jim, who worked for a supplier company, not only got me the best deal but also went the extra mile to ensure timely delivery.
Building your network isn’t limited to your industry. Think about it – the lawyer you met at your child’s soccer game might have a client needing office cleaning, or the marketing consultant at your local networking group might have insights to boost your online presence. A few years back, I met a graphic designer at a community event. We connected over our passion for supporting local businesses. Fast forward, and she designed a fantastic new logo for us, completely revamping our brand image.
Here’s the thing: networking isn’t a one-way street. It’s about reciprocity. Don’t just take; give back! Share your expertise, recommend qualified professionals in your network, and genuinely support others’ endeavors. When you help others succeed, they’ll remember you, and the network grows stronger, creating a win-win situation for everyone.
The digital age has opened up a whole new world of networking possibilities. Platforms like LinkedIn and industry forums allow you to connect with professionals across the globe. Craft a compelling online profile, showcase your expertise by participating in relevant discussions, and connect with those who share your interests. Remember, it’s not about broadcasting; it’s about building meaningful connections.
Now, let’s talk about keeping those connections alive. Following up is crucial. A quick email after meeting someone, a thoughtful birthday message – these small gestures go a long way. Industry events and conferences are fantastic opportunities to reconnect and build rapport in person.
Here’s the bottom line:
Genuine connections fueled by giving and receiving value are the heart of powerful networking. Don’t be afraid to step outside your comfort zone, start conversations, and build a network that will propel your business forward. Remember, it’s not about how many connections you have, but about the strength and value of those relationships. So, get out there and start building!
And of course, if you or one of your network connections is looking for the best janitorial company in Houston, contact us today for your free quote. Call me directly at 832-301-8799 or email me at Lorraine@CleanSweepJanitorialSolutions.com, and I’ll take care of you.
